our services

Social media   

  • Word of mouth still dominates when it comes to acquiring new customers. Social media content management is the process of creating, scheduling, publishing, and analyzing content on your various social media platforms to engage with your target audience and increase brand awareness. Effective social media content management can help businesses build a strong online presence and drive conversions. It involves staying up-to-date with current trends, understanding the target audience, and using various tools and techniques to optimize content for maximum impact. With the increasing importance of social media in digital marketing, effective content management is crucial for businesses to stay competitive and connect with their audience in a meaningful way.

  • Social media advertising utilizes the leading social media platforms to promote your products or services to a highly targeted audience online. Our specialists create and strategically place your message in front of potential customers on popular social media platforms such as Facebook, Instagram, YouTube, TikTok, and LinkedIn. Social media advertising allows businesses to increase brand awareness, drive website traffic, and generate leads or sales. It also offers a cost-effective way to reach a large audience and track the performance of ad campaigns in real time.

YOUR QUESTIONS, ANSWERED.

FAQs

  • Social media marketing is just one working component under a bigger digital marketing strategy. It typically consists of both organic and paid content.

    Social media management (organic) establishes a unified, cohesive brand extension on digital platforms. This includes creating, scheduling and evaluating content posted across social media platforms.

    On the other hand, social media advertising focuses more on executing a strategy to build a presence through paid ads and targeted content. It allows you to direct your campaigns to specific audiences by criteria, such as location, age, online behavior, interests and device use.

  • We handle it from start to finish: strategy, creative, buying, and optimization across paid social platforms with full revenue accountability.

  • We don’t just “manage”—we build brands people actually notice. This includes strategy, content creation, graphic design, captions, scheduling, engagement, and most importantly - reporting.

  • 3131 manages a wide range of channels including search engines (Google, Bing), social media platforms (LinkedIn, Facebook, Twitter), programmatic display networks, and video/audio advertising. This multi-channel approach ensures comprehensive audience reach and campaign effectiveness.

  • It varies. There’s no standard number that guarantees success. However, there are a few general guidelines to make sure your brand is getting the most out of social media posts.

    First, determine which platforms are the best fit to reach your target market. You’ll get the most out of your posts (and budget) it you narrow it down to the top two to four platforms. From there, you can then start creating content and posting. Fluctuations in engagement and consumer response can tell you a lot about when you’ve reached optimal posting capacity.

    For 3131 clients utilizing our social media management services, we typically post 3–5 times per week per platform—but we tailor frequency to goals and audience behavior.

  • Yes—and not the cookie-cutter kind. Everything is custom, on-brand, and designed to stop the scroll.

  • By going where your audience is and not where everyone else is. Social media builds awareness and trust — which leads to conversions. A targeted campaign lifts leads and contributes to repeat purchases when tied to clear KPIs. It’s not just likes. It’s leverage.

  • Yes—and we’ll make it relevant, consistent, and strategic. Wrapped up in a bow.

  • Costs vary however social media ads costs are typically lower than traditional marketing channels. At 3131, we model a budget around target CPA or ROAS and adjust bids daily.