MEET THE TEAM

Scott Cody

Scott has helped businesses navigate through the ever-changing landscape of media consumption for more than a decade.  Advertising, he believes, is simple.  Identify your ideal customer, find your ideal customer and engage with your ideal customer. 

Scott can quote every line from Major League and likes to tailgate at his daughters’ dance recitals. He and his wife, Jill, have been married for 16 years and live in Destrehan. Jill is from Louisiana and introduced Scott to Mardi Gras, Jazz Fest and mirlitons. Scott is from Texas and introduced Jill to Pat Green music, hand-made margaritas and two-stepping.

PRESIDENT

VICE PRESIDENT, OPERATIONS

Lacey weaver

Lacey brings nearly two decades of experience in corporate communications and executive marketing roles. Vision-obsessed and design-savvy, Lacey takes a thought-provoking approach to strategizing and runs multiple variables before manifesting them into reality. Through award-winning initiatives, Lacey has built a solid reputation in the financial industry. Among her accomplishments, Lacey has earned her Credit Union Certified Marketing Executive Designation and was named a Credit Union Rock Star by the national trade association.

When she’s not deep diving into work, Lacey enjoys live music, fashion, and traveling to different baseball stadiums with her husband. These days, her reality is running after her two young, spicy daughters while hiding daily amazon deliveries from her better half.

Lynley N. Rihner is the driving force behind measuring our success. With a Master of Mass Communication and a Graduate Certificate in Strategic Communication from LSU’s prestigious Manship School, Lynley ensures that every project is aligned with our client’s objectives. She recognizes trends and metrics to uncover better opportunities for their success, making her an invaluable part of every client’s journey.

When she’s not working her communications magic, Lynley is probably spending quality time with her husband, Alex, or doting on her German Short-Haired Pointer, Maple. A person of many talents, she’s also passionate about piano, singing, acting, crafting, and staying super organized (#goals).

CLIENT SUCCESS COORDINATOR

Lynley N. Rihner

Born and raised in New Orleans and a proud OU alum, Mattie rose from intern to SDR Manager at TEGNA, a Fortune 500 media company, in under three years. She played a key role in launching and scaling the company’s SDR Academy, helping train and develop early-career sales professionals across nearly 20 U.S. markets. At 3131, Mattie partners with clients to align storytelling with strategy — building scalable systems, optimizing go-to-market efforts, and turning creative ideas into measurable results. She is passionate about helping brands grow with clarity, intention, and momentum.

Outside of work, you’ll find her at Pilates, traveling, or hosting Sunday dinners with family and friends — usually alongside her dog Louis and rescue cat Stormy.

BRAND & BUSINESS STRATEGIST

Mattie Smith

Eddie Covarrubias 

Born and raised in Los Angeles, Eddie Covarrubias has been immersed in media and marketing for over two decades—and he’s been in the game since day one. His first job? Working for the Los Angeles Dodgers as a batboy and clubhouse attendant. (Yes, really.)

Outside of work, Eddie is a proud husband of 19 years, a family-first kind of guy, and a self-proclaimed “best golfer” (results may vary). When he’s not working with clients, you’ll find him traveling or spending time with his wife, kids, and grandkids.

DIRECTOR, CLIENT GROWTH

Schuyler Westcott

With over 20 years of experience, Schuyler specializes in developing customized strategies that blend digital and traditional media to deliver measurable, impactful results. Known for her dedication to excellence in customer service, Schuyler is passionate about helping businesses grow and believes that strong, collaborative partnerships are the foundation of long-term success.

Outside the office, Schuyler enjoys spending time with her husband, Dan, and their three children—Peyton, Drew, and Lucas. Whether she's cheering from the sidelines at a travel baseball or soccer game, flowing through a yoga class, working in her garden, or catching up on her favorite reality TV shows, Schuyler brings the same energy and focus she applies to her professional life. Think you're good at music trivia? Schuyler’s a pro at naming artists within seconds of hearing a song!

CLIENT SUCCESS COORDINATOR

Dana is a results-driven marketing with more than a decade of experience across sports marketing, digital and traditional media, and agency strategy. She has led growth initiatives in highly competitive categories—including automotive—helping brands adapt to evolving consumer behavior and turn marketing strategy into a measurable impact.

After briefly stepping away, Dana quickly realized what she missed most: helping businesses grow. She returned with clarity and purpose to work directly with companies where she can make a meaningful difference. Her approach is rooted in partnership, taking the time to understand each client’s challenges and align strategy to business objectives.

At 3131 Media, Dana partners closely with clients to uncover growth opportunities and connect strategy to execution.

DIRECTOR, CLIENT GROWTH

Dana nagel

With nearly 30 years of experience in media and marketing in both Dallas and Los Angeles, Mika helps businesses grow through strategic partnerships and integrated solutions across television, radio, streaming, and digital platforms.  Known for her honesty, responsiveness, and people-first approach, she believes trust is the foundation of every successful relationship.

A Dallas-Fort Worth native, Mika is passionate about connecting brands with the right audiences and turning ideas into measurable growth. Her energy, enthusiasm, and commitment to her clients have defined a career built on trust and results.

Outside of work, Mika enjoys daily Pilates, cooking, traveling, and sharing great food and wine with friends.  She's the proud mom of Sadie and Jude, both named after Beatles song. 

DIRECTOR, CLIENT GROWTH

mika manaster

FAQs

YOUR QUESTIONS, ANSWERED.

  • We’re not here to “post and pray.” We build smart strategies, execute bold creative, and track everything that matters.

    By leveraging advanced data analytics and performance tracking, we help brands understand which campaigns, channels, and content drive results. 3131 transforms analytics into actionable insights, ensuring marketing budgets are invested in strategies that increase measurable business growth.

  • Every client is different. We build custom strategies based on your goals—not cookie-cutter packages. By leveraging data analytics, precise targeting, and ongoing optimization, 3131 ensures every advertising dollar is spent efficiently.

  • This is where we thrive. We offer clear, detailed, and actionable reports. No vanity metrics. We get straight to the point: what’s working, what’s not, and what we’re doing next.

    If it matters to your business, we track it. Period.

  • We pivot. Fast. That’s the advantage of working with a team that actually watches the data.

  • We kick things off with a deep-dive discovery session, align on goals, and build your custom strategy. No guesswork. Plus, you get to meet the entire team working on your success.