Client wins
Pay-Per-CLick
How RAPID URGENT CARE’s PPC Strategy drove acquisition costs 22% below goal
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The Discovery Schools Network is a high-performing charter system with multiple campuses and academic models, including a new hybrid learning program. While the network had an established reputation for academic excellence, the hybrid model lacked distinct messaging, making it difficult to understand its value and differentiate it from traditional learning.
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3131 leveraged the school’s strong reputation, ensuring all messaging reinforced that DiscoveryFlex wasn’t a standalone concept—but was backed by a trusted and proven institution. We repositioned the hybrid model with clear, parent-focused messaging and integrated data-informed storytelling through:
Multi-platform digital campaign that featured real parent testimonials, student success stories, leadership speaking engagements
Content strategy with key differentiators and real stastics
Lastly, we embedded ourselves into DiscoveryFlex’s day-to-day digital presence, ensuring that every post, message, and interaction reinforced the campaign’s core positioning. Through this organic approach, we ensured messaging was sustained, reinforced, and optimized daily.
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3131 Media shifted perception from confusion to clarity—and from awareness to action. Improved messaging led to deeper exploration of the hybrid model while targeted campaigns drove qualified interest, both contributing factors to a 47% increase in enrollment.
Multi-Channel
Turning a Debit Card Feature into a Market Growth Strategy
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Singing River FCU was expanding its presence in Meridian, Mississippi — a crowded and established banking ecosystem with little brand recognition. For a new credit union to make a splash, standard "great rates and local service" messaging wasn't going to cut through the noise. To gain traction, they needed a message that would stand out, feel relevant to the local community, and give potential members a clear reason to consider opening a new checking account.
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3131 developed a campaign built around a compelling product differentiator: Customized Debit Cards. A hyper-local video strategy showed people using customized debit cards in everyday settings, including local colleges, local stores, and community environments. This immediately signaled to the community that SRFCU was physically invested in the local culture.
Video built awareness, but SEM captures the demand. 3131 deployed a dedicated SEM strategy so whenever a user in the Meridian market searched for a new checking account or financial services, SRFCU dominated the top of the search page.
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SRFCU crushed their goal with 123 new checking accounts opened in Q1, 64% above the original checking account goal. Additionally, there was an 80% increase in website traffic from Meridian users.
By leading with a personalized feature like a custom debit card rather than a rigid finance rate, the campaign created an emotional hook that lowered the friction of switching institutions. Most importantly, the data showed SRFCU clearly increased brand visibility in a new market.
email marketing
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Advantage Roofing wanted to get in front of the right homeowners in the right market — not just a broad audience. They wanted to target people who were more likely to be in a position to consider roofing, remodeling, or exterior home improvement services.
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3131 developed a targeted email campaign with a highly restrictive, high-value audience profile to ensure zero waste on ad spend.
The campaign was served exclusively to homeowners who matched key audience indicators, including homeowners interested in remodeling, home valued of $250,000+, good or excellent credit, length of residence, and targeted ZIP codes.
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Reached more than 21,000 qualified homeowners
Delivered more than 42,000 targeted email impressions
Generated 7,159 email opens
Drove 515 website visits
Achieved an estimated 17% open rate
The targeted email campaign was sent in two waves and reached the same qualified audience to reinforce awareness and encouraging action.
Phenomenal Conversion Efficiency: With an overall campaign conversion rate averaging 7.20%, the traffic landing on the site was exceptionally high-intent. Because the audience was pre-screened, these conversions represented premium project leads.
Zero Audience Fatigue: The second email drop performed better than the first, with the open rate climbing from 16.32% to 17.74% and clicks increasing from 249 to 266. This proves that a multi-touch email cadence is vital for high-consideration purchases like roofing.
Right Roof. Right Inbox. Right Audience.
messaging
How Discovery schools Turned Messaging into Momentum
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The Discovery Schools Network is a high-performing charter system with multiple campuses and academic models, including a new hybrid learning program. While the network had an established reputation for academic excellence, the hybrid model lacked distinct messaging, making it difficult to understand its value and differentiate it from traditional learning.
-
3131 leveraged the school’s strong reputation, ensuring all messaging reinforced that DiscoveryFlex wasn’t a standalone concept—but was backed by a trusted and proven institution. We repositioned the hybrid model with clear, parent-focused messaging and integrated data-informed storytelling through:
Multi-platform digital campaign that featured real parent testimonials, student success stories, leadership speaking engagements
Content strategy with key differentiators and real stastics
Lastly, we embedded ourselves into DiscoveryFlex’s day-to-day digital presence, ensuring that every post, message, and interaction reinforced the campaign’s core positioning. Through this organic approach, we ensured messaging was sustained, reinforced, and optimized daily.
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3131 Media shifted perception from confusion to clarity—and from awareness to action. Improved messaging led to deeper exploration of the hybrid model while targeted campaigns drove qualified interest, both contributing factors to a 47% increase in enrollment.
social media
Transforming Social Media into a Growth Engine
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Lawyer Don’s social media lacked consistency, strategic direction, and measurable performance. He didn’t need “more posts”; he needed a strategic social media engine that would build awareness while strengthening authority and trust.
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ontent planning and an editorial calendar provided an operational shift: consistent visibility. Our team began structuring content using five key buckets:
education (tips, myths)
authority (thought leadership)
trust (testimonials, BTS)
culture (brand voice)
conversion (CTA-driven posts)
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Few significant KPIs:
121.5% increase in link clicks
764% increase in video watch time
123% increase in page views
real results. Real wins. real impact.
(NOT vanity metrics)
Airport dining campaign
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The local international aviation client wanted to increase measurable foot traffic to their concessionaries.
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3131 assisted in producing new video creative for the campaign using local influencers & celebrities. Additionally, we create a strong call to action to indulge in the entire travel experience by visiting their concessionaries.
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Within five months, the campaign reached over 1,000,000 travelers, garnered over 5,500 clicks to their website & over 6,800 measured foot traffic conversions to their concessionaries.
University of LA FCU
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ULFCU approached 3131 Media to revitalize its social media presence. While they had a solid foundation, they needed assistance with social media management, ensuring that their messaging was crisp and engaging while aligning with their brand’s voice and strategic objectives.
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3131 tailored a strategy that included the right mix of content that fosters the right kind of conversations, allowing the credit union to leverage data directly from their members. Analyzing real-time data showed that their audience resonated more when the content was short and sweet. One of the campaigns we implemented was “Tell Us on Tuesday”, a one-question post tied to a financial incentive. The credit union now had an additional platform to learn more about members’ financial mindset and what they value most from a financial institution.
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The credit union experienced a 106.9% increase in follower engagement, 31,000 views on posts, and 6 hours of total video watch time (800% increase).
"3131’s creativity and results-driven mindset have enhanced our online presence and helped build a vibrant digital community around our brand. On top of that, the monthly schedule and reporting are always received to a high standard.”
EPIC FCU
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The credit union set a goal to open 150 new checking accounts over six months.
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Following research trends that showed a majority of new checking accounts were opened by younger adults, 3131 Media found specific broadcast programming that skewed to a younger demographic, and ran in conjunction with a digital strategy.
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The credit union opened more than 300 checking accounts in the first six months of the campaign, doubling their goal.
Onpath mortgage
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OnPath Mortgage Solutions wanted to increase HELOC production by 50% year over year.
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3131 Media utilized technology that was able to target homeowners who were exploring home improvement ideas.
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OnPath Mortgage Solutions saw a 488% increase in HELOC production year over year.
Stone interiors
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The business wanted to increase foot traffic to its state-of-the-art showroom on Saturday mornings.
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Combining beautiful images of completed kitchens and bathrooms with a message of weekend availability, 3131 Media Solutions strategically placed video advertising in front of homeowners.
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Within a few months, Stone Interiors needed to hire additional staff to help with in-person customer service on Saturday mornings.
University MBA Program
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The local university wanted to increase overall awareness with potential MBA students, improving new lead inquiries, event attendance & applications.
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3131 Media improved efficiencies in targeting audiences most likely to convert into students and developed messaging that aligns with brand identity, all while driving increased website traffic and conversions through multi-platform advertising strategies that were highly measurable. 3131 delivered thorough metrics reports to track KPIs and showcase return on investment.
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Open House event attendance, website traffic, potential student inquiries and overall enrollment improved year-over-year. The client also expanded social media reach and platform presence amongst core target audience.
Gery lynn nissan
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This dealership needed to see clear attributable sales from their advertising campaigns.
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Using real time inventory creative and VIN removal data, 3131 Media Solutions could show when a particular vehicle was last advertised and when it was sold. The campaign also scrubbed monthly sales data against its targeted email component.
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The dealership could attribute more than 75 vehicle sales to customers who received an email and then came onto the lot within 30 days.
Onpath fest
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The credit union wanted to promote the grand opening of a new branch by increasing deposits, accounts and foot traffic.
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3131 Media Solutions created OnPath Fest. The event promoted a car giveaway and special Share Certificate rates. Food and entertainment held a captive audience until the winner of the car was announced.
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OnPath gained $45,000 in deposits, 3 new auto loans, and 10 new members during the 2-hour event. Within 30 days of OnPath Fest, 214 new auto loans were opened using a unique cash back offer promoted at the event.