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Streaming television, also called OTT (Over-the-Top) or CTV (Connected TV) combines the traditional television viewing experience of “Must-See TV” with the convenience and targetability of the internet. Reach a large and engaged audience with non-skippable commercials wherever they are watching TV, across any device type. Measure cross-device actions taken after users view your message to calculate ROI in ways your grandfather’s television advertising never could!