3131 Media has made one of its most significant moves yet, announcing the addition of Giovanna (Gio) Savorgnan as Vice President of Sales effective October 6. This landmark hire underscores 3131’s rapid growth and its rising reputation as a leader in digital advertising, media, and creative strategy.

Savorgnan brings more than three decades of media sales experience leading high-performing sales teams and driving revenue across some of the most competitive media markets in the country. In this new role, she will lead sales strategy and growth as the agency continues to expand its footprint, working closely with clients across broadcast, digital, and emerging platforms.

“The opportunity to grow and build a team that is solely focused on the success of our clients is exciting,” Savorgnan says. “Values matter and the vision 3131 Media has, along with their standards, made this a perfect fit.”

Prior to 3131 Media, Savorgnan served as Director of Sales at WFAA-TV (ABC, TEGNA) in Dallas, TX, where she spearheaded multi-year share growth, digital expansion, and industry-leading sports partnerships. Prior to her role in Dallas, she was Director of Sales at WWL-TV (CBS, TEGNA) in New Orleans, LA.  Gio has the ability to consistently adapt to industry shifts—leveraging change as an opportunity to evolve and grow. Because of this, she has been recognized multiple times by the Alliance for Women in Media for outstanding contributions to the industry.

“I’ve known Gio for nearly 15 years and she has always been ahead of the game when it comes to strategy.  She leads with conviction and purpose and is respected across multiple industries. Our clients, our company, and our culture will be better because of the experience and wisdom Gio brings,” said Scott Cody, President of 3131 Media.

Savorgnan, a graduate of Loyola University in New Orleans, is bilingual in English and Spanish. She will be based in Dallas, TX, while overseeing and growing 3131 Media’s reach across the country.