Client wins

Pay-Per-CLick

How RAPID URGENT CARE’s PPC Strategy drove acquisition costs 22% below goal

  • The Discovery Schools Network is a high-performing charter system with multiple campuses and academic models, including a new hybrid learning program. While the network had an established reputation for academic excellence, the hybrid model lacked distinct messaging, making it difficult to understand its value and differentiate it from traditional learning.

  • 3131 leveraged the school’s strong reputation, ensuring all messaging reinforced that DiscoveryFlex wasn’t a standalone concept—but was backed by a trusted and proven institution. We repositioned the hybrid model with clear, parent-focused messaging and integrated data-informed storytelling through:

    • Multi-platform digital campaign that featured real parent testimonials, student success stories, leadership speaking engagements

    • Content strategy with key differentiators and real stastics

    Lastly, we embedded ourselves into DiscoveryFlex’s day-to-day digital presence, ensuring that every post, message, and interaction reinforced the campaign’s core positioning. Through this organic approach, we ensured messaging was sustained, reinforced, and optimized daily.

  • 3131 Media shifted perception from confusion to clarity—and from awareness to action. Improved messaging led to deeper exploration of the hybrid model while targeted campaigns drove qualified interest, both contributing factors to a 47% increase in enrollment.

Campaign snapshot

messaging

How Discovery schools Turned Messaging into Momentum

  • The Discovery Schools Network is a high-performing charter system with multiple campuses and academic models, including a new hybrid learning program. While the network had an established reputation for academic excellence, the hybrid model lacked distinct messaging, making it difficult to understand its value and differentiate it from traditional learning.

  • 3131 leveraged the school’s strong reputation, ensuring all messaging reinforced that DiscoveryFlex wasn’t a standalone concept—but was backed by a trusted and proven institution. We repositioned the hybrid model with clear, parent-focused messaging and integrated data-informed storytelling through:

    • Multi-platform digital campaign that featured real parent testimonials, student success stories, leadership speaking engagements

    • Content strategy with key differentiators and real stastics

    Lastly, we embedded ourselves into DiscoveryFlex’s day-to-day digital presence, ensuring that every post, message, and interaction reinforced the campaign’s core positioning. Through this organic approach, we ensured messaging was sustained, reinforced, and optimized daily.

  • 3131 Media shifted perception from confusion to clarity—and from awareness to action. Improved messaging led to deeper exploration of the hybrid model while targeted campaigns drove qualified interest, both contributing factors to a 47% increase in enrollment.

Campaign snapshot

social media

Transforming Social Media into a Growth Engine

  • Lawyer Don’s social media lacked consistency, strategic direction, and measurable performance. He didn’t need “more posts”; he needed a strategic social media engine that would build awareness while strengthening authority and trust.

  • ontent planning and an editorial calendar provided an operational shift: consistent visibility. Our team began structuring content using five key buckets:

    • education (tips, myths)

    • authority (thought leadership)

    • trust (testimonials, BTS)

    • culture (brand voice)

    • conversion (CTA-driven posts)

  • Few significant KPIs:

    121.5% increase in link clicks
    764% increase in video watch time
    123% increase in page views

Campaign snapshot

real results. Real wins. real impact.

(NOT vanity metrics)

Airport dining campaign

  • The local international aviation client wanted to increase measurable foot traffic to their concessionaries.

  • 3131 assisted in producing new video creative for the campaign using local influencers & celebrities. Additionally, we create a strong call to action to indulge in the entire travel experience by visiting their concessionaries.

  • Within five months, the campaign reached over 1,000,000 travelers, garnered over 5,500 clicks to their website & over 6,800 measured foot traffic conversions to their concessionaries.

University of LA FCU

  • ULFCU approached 3131 Media to revitalize its social media presence. While they had a solid foundation, they needed assistance with social media management, ensuring that their messaging was crisp and engaging while aligning with their brand’s voice and strategic objectives.

  • 3131 tailored a strategy that included the right mix of content that fosters the right kind of conversations, allowing the credit union to leverage data directly from their members. Analyzing real-time data showed that their audience resonated more when the content was short and sweet. One of the campaigns we implemented was “Tell Us on Tuesday”, a one-question post tied to a financial incentive. The credit union now had an additional platform to learn more about members’ financial mindset and what they value most from a financial institution.

  • The credit union experienced a 106.9% increase in follower engagement, 31,000 views on posts, and 6 hours of total video watch time (800% increase).

    "3131’s creativity and results-driven mindset have enhanced our online presence and helped build a vibrant digital community around our brand. On top of that, the monthly schedule and reporting are always received to a high standard.”

EPIC FCU

  • The credit union set a goal to open 150 new checking accounts over six months.


  • Following research trends that showed a majority of new checking accounts were opened by younger adults, 3131 Media found specific broadcast programming that skewed to a younger demographic, and ran in conjunction with a digital strategy.

  • The credit union opened more than 300 checking accounts in the first six months of the campaign, doubling their goal.

Onpath mortgage

  • OnPath Mortgage Solutions wanted to increase HELOC production by 50% year over year.

  • 3131 Media utilized technology that was able to target homeowners who were exploring home improvement ideas.

  • OnPath Mortgage Solutions saw a 488% increase in HELOC production year over year.

Stone interiors

  • The business wanted to increase foot traffic to its state-of-the-art showroom on Saturday mornings.

  • Combining beautiful images of completed kitchens and bathrooms with a message of weekend availability, 3131 Media Solutions strategically placed video advertising in front of homeowners.

  • Within a few months, Stone Interiors needed to hire additional staff to help with in-person customer service on Saturday mornings.

University MBA Program

  • The local university wanted to increase overall awareness with potential MBA students, improving new lead inquiries, event attendance & applications.

  • 3131 Media improved efficiencies in targeting audiences most likely to convert into students and developed messaging that aligns with brand identity, all while driving increased website traffic and conversions through multi-platform advertising strategies that were highly measurable. 3131 delivered thorough metrics reports to track KPIs and showcase return on investment.

  • Open House event attendance, website traffic, potential student inquiries and overall enrollment improved year-over-year. The client also expanded social media reach and platform presence amongst core target audience.

Gery lynn nissan

  • This dealership needed to see clear attributable sales from their advertising campaigns.

  • Using real time inventory creative and VIN removal data, 3131 Media Solutions could show when a particular vehicle was last advertised and when it was sold.  The campaign also scrubbed monthly sales data against its targeted email component.

  • The dealership could attribute more than 75 vehicle sales to customers who received an email and then came onto the lot within 30 days.

Onpath fest

  • The credit union wanted to promote the grand opening of a new branch by increasing deposits, accounts and foot traffic.

  • 3131 Media Solutions created OnPath Fest. The event promoted a car giveaway and special Share Certificate rates. Food and entertainment held a captive audience until the winner of the car was announced.

  • OnPath gained $45,000 in deposits, 3 new auto loans, and 10 new members during the 2-hour event. Within 30 days of OnPath Fest, 214 new auto loans were opened using a unique cash back offer promoted at the event.