How We Do It — 3131 Media Solutions

ULFCU approached 3131 Media to revitalize its social media presence. While they had a solid foundation, they needed assistance with social media management, ensuring that their messaging was crisp and engaging while aligning with their brand’s voice and strategic objectives.
3131 tailored a strategy that included the right mix of content that fosters the right kind of conversations, allowing the credit union to leverage data directly from their members. Analyzing real-time data showed that their audience resonated more when the content was short and sweet. One of the campaigns we implemented was “Tell Us on Tuesday”, a one-question post tied to a financial incentive. The credit union now had an additional platform to learn more about members’ financial mindset and what they value most from a financial institution.
The credit union experienced a 106.9% increase in follower engagement, 31,000 views on posts, and 6 hours of total video watch time (800% increase).
"3131’s creativity and results-driven mindset have enhanced our online presence and helped build a vibrant digital community around our brand. On top of that, the monthly schedule and reporting are always received to a high standard.”

Local credit unions wanted something tangible for a community event that highlights credit unions as the best choice for consumers.
The objective was to create a visually appealing and informative piece that would engage festival attendees and make complex financial information accessible to the average consumer. By using a conversational tone, we aimed to simplify financial literacy and reinforce the message that credit unions are community-driven institutions that prioritize member success. There was a clear hierarchy of information with short sections that was easy to digest and highlighted key takeaways.
Additionally, there was a strong call-to-action (CTA), encouraging readers to visit a credit union and explore membership benefits.
Approximately half of the attendees downloaded the brochure from the website or scanned the QR codes around the venue that linked to the brochure.
The marketing collateral not only offered sustainable use for the participating credit unions the day of, but allowed them to use for additional marketing initiatives outside of the event.

The local international aviation client wanted to increase measurable foot traffic to their concessionaries.
3131 assisted in producing new video creative for the campaign using local influencers & celebrities. Additionally, we create a strong call to action to indulge in the entire travel experience by visiting their concessionaries.
Within five months, the campaign reached over 1,000,000 travelers, garnered over 5,500 clicks to their website & over 6,800 measured foot traffic conversions to their concessionaries.

OnPath Mortgage Solutions wanted to increase HELOC production by 50% year over year.
3131 Media utilized technology that was able to target homeowners who were exploring home improvement ideas.
OnPath Mortgage Solutions saw a 488% increase in HELOC production year over year.

This dealership needed to see clear attributable sales from their advertising campaigns.
Using real time inventory creative and VIN removal data, 3131 Media Solutions could show when a particular vehicle was last advertised and when it was sold. The campaign also scrubbed monthly sales data against its targeted email component.
The dealership could attribute more than 75 vehicle sales to customers who received an email and then came onto the lot within 30 days.

University of Louisiana Credit Union wanted to spread awareness of their services and attract new members.
3131 Media developed specific messaging and cadence for automated communication with new members, while targeting specific campuses to attract new eligible members.
The net new members numbers increased 20% within the first 6 months of the campaign.

The business wanted to increase foot traffic to its state-of-the-art showroom on Saturday mornings.
Combining beautiful images of completed kitchens and bathrooms with a message of weekend availability, 3131 Media Solutions strategically placed video advertising in front of homeowners.
Within a few months, Stone Interiors needed to hire additional staff to help with in-person customer service on Saturday mornings.

GNO FCU set a goal to open 150 new checking accounts over six months.
Following research trends that showed a majority of new checking accounts were opened by younger adults, 3131 Media found specific broadcast programming that skewed to a younger demographic, and ran in conjunction with a digital strategy.
GNO FCU opened more than 300 checking accounts in the first six months of the campaign, doubling their goal.

The local university wanted to increase overall awareness with potential MBA students, improving new lead inquiries, event attendance & applications.
3131 Media improved efficiencies in targeting audiences most likely to convert into students and developed messaging that aligns with brand identity, all while driving increased website traffic and conversions through multi-platform advertising strategies that were highly measurable. 3131 delivered thorough metrics reports to track KPIs and showcase return on investment.
Open House event attendance, website traffic, potential student inquiries and overall enrollment improved year-over-year. The client also expanded social media reach and platform presence amongst core target audience.

The credit union wanted to promote the grand opening of a new branch by increasing deposits, accounts and foot traffic.
3131 Media Solutions created OnPath Fest. The event promoted a car giveaway and special Share Certificate rates. Food and entertainment held a captive audience until the winner of the car was announced.
OnPath gained $45,000 in deposits, 3 new auto loans, and 10 new members during the 2-hour event. Within 30 days of OnPath Fest, 214 new auto loans were opened using a unique cash back offer promoted at the event.

success stories