3131 MEDIA SOLUTIONS:
Designed by Credit Unions, For Credit Unions
At 3131 Media, we don't just create marketing campaigns; we help cut through the noise, grow your brand, and create meaningful member connections — all powered by data-driven insights and bold creative strategies. As a certified Credit Union Service Organization (CUSO), we're a marketing and advertising agency with an unparalleled perspective on the specific needs, unique challenges, regulatory requirements, and mission-driven goals of credit unions.
who we are
We understand the difference between serving shareholders and serving members - and that understanding shapes everything we do. Every dollar spent on marketing has to work harder, stretch farther, and drive measurable results. Our expertise in the credit union space ensures you know the value of every member, every campaign, and every dollar.
Why This Matters for Credit Unions
We identify and reach potential members in your local area and beyond using precise targeting strategies.
We produce cross-selling strategies that feel helpful, not pushy, with marketing campaigns that focus on member lifecycle value
We build an engaging social presence that tells your credit union's story and connects with your community in your voice.
We optimize your website to ensure you're the first choice when potential members are searching for financial solutions.
Our Credit Union-Focused Services
Our strategy
Your campaign should be doing one of the following…
FAQs
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A: Credit unions have unique advantages (member ownership, better rates, community focus) and constraints (regulatory requirements, smaller budgets, member-first mission) that require specialized approaches. We understand these nuances and create strategies that work within credit union realities.
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A: Absolutely. Our team is trained in NCUA regulations and includes compliance review in all campaign development. From regulatory compliance to member acquisition cost ratios, we understand the unique metrics, regulations, and challenges that shape credit union marketing decisions. We maintain documentation and can work with your compliance officers to ensure all materials meet regulatory requirements.
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A: Yes, we've successfully worked with credit unions ranging from $50M to $2B in assets. Our services and engagement models scale to meet the needs and budgets of different-sized institutions.
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A: We focus on metrics that matter to credit unions: member acquisition cost, member lifetime value, loan origination volume, deposit growth, member satisfaction scores, and community engagement levels—not just clicks and impressions.
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A: Our CUSO status, deep credit union industry knowledge, compliance expertise, and genuine understanding of cooperative principles set us apart. We're not just marketing experts—we're credit union advocates.
Here’s a quick snapshot of the credit unions who experienced great success with 3131:
Baton Rouge Breakdown: Helped increase mortgage applications by 40% through targeted digital campaigns and community outreach.
Mortgage Magic: Developed a first-time homebuyer program campaign that exceeded account opening goals within 3 months.
Dreaming of Member Growth: We helped a Louisiana-based credit union increase new membership by 28% in one year through a multi-channel campaign.
Campaign That Didn’t Take a Back Seat: A targeted digital strategy for a regional credit union generated a 42% increase in auto loan applications in just 90 days.
Transformation Leads to Success: Transformed a traditional credit union's digital presence, resulting in 150% increase in online loan applications, 45% growth in mobile banking adoption, and 30% improvement in member satisfaction scores within 12 months.
Success Stories that Matter to you
Learn how our credit union expertise can accelerate your member growth and strengthen your community impact. On the fence? Let us do a comprehensive marketing assessment at no charge.